We build & run ecommerce operations · AI agents · Oversight
P11 builds and runs your store's operations, from new websites, Shopify builds and platform moves to the day-to-day back office. Trained AI agents are our edge, and we stay on to oversee them and the business: hours back every week, fewer margin leaks, no extra admin hire.
Operator + AI, not just automation. Built for ecommerce and subscription brands, and any small business with a busy back office.
01 · Integrations
Nothing gets ripped out. Your agents connect through each platform's own integrations, apps and APIs, so the tools stay put and the work moves between them. These are the platforms we build on, connect and operate.
ShopifyStore, checkout & subscriptions
ShipBob3PL fulfillment & inventory
Grok BotAI agents for admin & ops
MuseMeta's AI agent for small business
DialpadPhones & customer support lines
Stripe
PayPal
Google Workspace
Gmail
Slack
Asana
Notion
QuickBooks
Xero
Amazon
Meta Ads
Google Ads
TikTok
Loop Subscriptions
Zendesk
Claude
ChatGPT
Squarespace
Airtable
ZapierDon't see yours? If it has an integration or an API, an agent can usually work with it. Ask us about your stack.Logos are trademarks of their owners, shown to indicate compatibility, not endorsement or partnership.
02 · Where the gaps are
They hide in the hand-offs between your store, your suppliers, your 3PL and your inbox. These are the ones we see most often, and how each one gets closed.
Fix An agent drafts purchase orders and follow-ups, tracks invoices and receipts, and queues them for your approval.
Fix Scheduled inventory and shortage checks, plus vendors held to accurate counts.
Fix Self-serve pause, skip and cancel, with payment plans and retention flows built in.
Fix The right systems, connected, so data moves without copy-and-paste.
Fix Weekly sales and ad reporting, pulled together for you before the meeting starts.
Fix A support chat agent that answers from your help center, day or night.
03 · What you save
Every business is different, so we won't quote you numbers we haven't measured in yours. Here's where the savings come from, and a calculator so you can run the math on your own figures.
The repetitive admin that quietly eats your team's week, handed to agents and checked by a person.
The slow leaks that never show up as one big number, caught before they cost you.
Agents do the legwork. We oversee them and the operation on retainer, so you get senior operations judgment without adding a full-time admin role to payroll.
04 · What we build
Not only AI agents. We build the store and the systems behind it, then keep them running day to day. Agents are our edge: they do the heavy lifting on the build, then take on the admin once you're live.
Agents draft the copy, design and code; we make the calls and polish the details. You see a working site early and shape the real thing, not a mockup.
This site was built the same way.
New stores and rebuilds, set up the way an operator would run them, not just how they look on launch day.
Websites and stores moved to a new platform without losing what you've built: your customers, your subscribers and your search rankings.
Getting orders out the door reliably, with inventory you can trust.
Then we run it. Every build can roll straight into day-to-day operations: trained agents on the admin, and the oversight retainer keeping an operator's eye on the numbers.
See how we run it05 · How an agent plugs into your stack
An AI assistant connected to your email, store, accounting and inventory, trained on how your business works, and running routines on a schedule. Anything that spends money or speaks for you stops at a person first.
A person approves every payment and outgoing message. The agent does the legwork, matching, drafting, chasing and checking, and lines things up so approving takes a glance, not an afternoon.
Our agent setups work because we've run these operations ourselves. We know which tasks eat your team's week, and which systems an agent has to plug into to take them over.
06 · Agent training
Setup gets an agent connected. Training makes it useful. We teach the agent how your business runs, then teach your team how to run the agent.
Your checklists and standard operating procedures become the agent's playbook: what to check, when, and what "done" looks like.
Prompts, examples and guardrails so every draft, from vendor emails to support replies, sounds like you.
Connected to your store, inbox, accounting and help center, so answers come from your numbers and policies, not guesses.
Hands-on training so your staff know how to brief, review and correct the agents, and when to step in.
Then we tune. Review real outputs, tighten the instructions, and add routines as trust builds.
07 · Services
Alongside the builds, two flagship offers that work together: we set up and train the agents, then stay on to oversee them and the business. Most clients start with an audit.
An AI assistant connected to your email, store, accounting and inventory, trained on your business, and running routines on a schedule.
Agents drift as your business changes. We stay on after the build to keep them sharp and oversee the business alongside them. Operator + AI, not set-and-forget automation.
Most engagements begin with the ops audit. You get a clear map of the leaks and a plan you can act on, with or without us, then decide on setup, oversight or both. The audit fee is credited toward your setup.
Book an ops audit08 · Why the retainer
An agent that was set up well six months ago gets quietly worse. Your products change, vendors switch invoice formats, staff come and go, tools update. Nobody notices until something slips.
09 · Working together
Either way, the agents are set up and trained on how your business runs. The difference is where they live, and who keeps them sharp.
Your back office handled, and we watch it.
Best for: owners who want the work done and watched, not another system to manage.
Set up and trained inside your own account. You own the build.
Best for: teams with someone in-house to run and maintain the agents.
Every business is different. Book an ops audit for a quote; the audit fee is credited toward your setup.
Book an ops audit10 · Trust & ownership
Clear lines on who owns what, and what an agent is allowed to do.
Your store, inbox, accounting and data stay in your accounts, under your name.
You connect each tool by signing in yourself. P11 never holds your passwords.
Nothing gets paid, sent or deleted without your approval.
Each client's data is kept separate. Yours is never used for anyone else.
Disconnect your tools and you're done. No lock-in, no hostage data.
Our methods, prompts and playbooks stay ours; what they produce for you is yours.
11 · How we work
The build is where it starts, not where it ends. Agents drift as products, vendors, staff and tools change, so Run is the ongoing oversight retainer: we stay on and keep it all working.
Find the leaks; get a prioritized plan.
Connect the agent, train it on your SOPs, brand voice and data, build routines, fix the systems, test on real orders, train your team.
Keep the agents sharp as things change: regular tuning, new workflows as you grow, operations and KPIs watched, issues caught early, and one person to call.
12 · Recent work
Client names withheld for confidentiality.
Replatforming
Led a skincare brand's UltraCart-to-Shopify migration from scoping to launch, and moved 330+ VIP subscribers to a new subscription setup.
Operations
Run that brand's day-to-day operations, from meetings and sales reporting to its 3PL network, procurement, marketing, ads and photoshoots.
AI
Building the brand's website AI support agent for after-hours questions, and moving its team onto a shared AI workspace with brand-voice prompts.
Finance & vendors
For a music and wellness brand, manage lenders, payment disputes and fulfillment vendors; saw a business loan through to payoff.
13 · FAQ
No. The agents run in the cloud. You connect your tools by signing in to each one yourself, and there's nothing to install on your computers or your store.
You own your data and your accounts, always. P11 keeps its methods, prompts and playbooks. On a handover build, the build in your account is yours outright.
On a handover build, everything keeps running in your account; you just lose the ongoing tuning, and agents drift as your business changes. Managed by P11 runs under the retainer, so stopping it means the agents are wound down and you disconnect your tools. Your data stays in your own accounts either way.
Almost certainly. Agents connect through each platform's own integrations and APIs, so your tools stay put. See the platforms on the wall above; if yours isn't there, ask.
They take on the repetitive admin (purchase orders, matching, chasing, reporting) so your team can focus on customers and growth.
Agents do the legwork and line things up for review. Anything that pays, sends or deletes waits for a person to approve it, and you decide what else needs a sign-off. Approving should take a glance, not an afternoon.
Let's find your gaps
Tell us a little about your store, your team and what's eating your week. We'll come back with where we'd look first, and whether setup, ongoing oversight or both makes sense.
Every business is different. Book an ops audit for a quote; the audit fee is credited toward your setup.
Or email us directly: [email protected]
